Cromer's 40acts of Kindness - a lesson in giving out not giving up
Famine has been declared in parts of South Sudan, where 100,000 people face starvation and nearly 5 million people urgently need food.
This crisis follows more than three years of devastating conflict, which has left millions of people without a safe place to call home.
The situation is also grave in Somalia, Kenya and Ethiopia where 14 million people are going hungry every day, caught up in the region’s worst drought in 50 years. In Somalia alone, over 360,000 children under five are extremely malnourished.
The situation is deteriorating rapidly. A major catastrophe is unfolding. We need to reach people quickly. We must act now. Please donate to our East Africa Crisis Appeal which is part of the DEC initiative.
The DEC East Africa Crisis Appeal, launched today, will be shown on all major UK Broadcasters including BBC, ITV, Channel 4, Channel 5 and Sky. Money raised will support the efforts of DEC member charities to reach affected families and communities.
DEC Chief Executive, Saleh Saeed, said:
“Hunger on a massive scale is looming across East Africa. More than 800,000 children under five are severely malnourished. Without urgent treatment, they are at risk of starving to death.
“We are hearing that families are so desperate for food that they are resorting to eating leaves to survive. This is something no family should have to endure.
“Unless we act now the number of deaths will drastically increase. Don’t delay – please donate.”
Julian Bryant, Regional Coordinator for Christian Aid in Norfolk said:
‘It is so hard to imagine what it is like to live in communities where people are starving and there is simply no food to eat. We must make a difference to this situation. I hope churches and individuals will give. Every pound given will be doubled by the Government for the first £5 million. We must help.’
DEC member charities are already on the ground delivering life-saving aid, such as food, treatment for malnutrition and clean drinking water.
They are ready to scale-up their humanitarian support, but they need more funding to reach the millions of people in urgent need.
To make a donation to the DEC East Africa Crisis Appeal visit www.dec.org.uk, call the 24-hour hotline on 0370 60 60 610, donate over the counter at any high street bank or post office, or send a cheque. You can also donate £5 by texting the word SUPPORT to 70000.
The UK Government will match pound for pound the first £5 million donated by the public to the DEC East Africa Crisis Appeal.
Stay up to date with developments in East Africa, the emergency response and the fundraising efforts with the DEC on twitter: www.twitter.com/decappeal, on Facebook via www.facebook.com/DisastersEmergencyCommittee or by searching #fightingfamine