When Revd Tracy Jessop, Rector of Fakenham Parish Church, last year visited the town’s beer festival for the very first time, she was amazed by what she found.
Not only was a silhouette of the church building emblazoned on each glass, but the community centre was full of people surprised to see the local vicar in attendance.
Contrary to the idea that the church would not approve of such an event, Tracy explained that meeting and talking was fundamental to its mission within Fakenham – regardless of whether that takes place alongside communion wine or quirky craft beers.
The experience also stirred an idea in Tracy, stemming from the rich history of church ales in medieval times.
Moving away from parish fundraising being a very strict, dour practice, the Middle Ages saw churches in England begin to host festivals designed to incentivise congregations willingly parting with their money in exchange for an entertaining afternoon.
Drinks such as beer and mead were often brewed up by churches and monasteries during this period, with some of the proceeds used to support the poorest members of society – at a time when fermented drinks were often far safer than water.
With this in mind, Tracy has teamed up with Barsham Brewery to create a new Two Apostles beer which will be available to those who visit this year’s festival.
Discussing this initiative and its historical roots, Revd Tracy said:
“Collaborating with Barsham Brewery to create Two Apostles beer, named after our patrons St Peter and Paul, is an excellent way to remind people that the local church still provides spiritual support and, occasionally, a church ale!
“The parish ale or church ale was heavily relied on in medieval Europe, as clean drinking water wasn’t always readily accessible. People of all ages and from all walks of life often relied on various medieval drinks for hydration and sustenance.
“Although the main purpose of a church ale was intended to coincide with the collection of monies due to the parish, often the proceeds were distributed as alms to help the poor.
“After chatting to people at last year’s festival and subsequently meeting Rob from the brewery, I thought this was a good missional opportunity for the parish church.”
The Fakenham Gin & Beer Festival runs from Friday 21 to Saturday 22 March at Fakenham Community Centre.